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Ed On Negotiation:
I will not be
insulted if you try to negotiate or make a better deal. I realize that human
nature is such that every one wants to get a good deal. When a customer
starts negotiating price, He is telling me
that he is a serious buyer. Obviously
I have to make money when I sell something how else could I pay the rent or make
the payroll.
Customers should try to understand that I have a large investment of inventory.
I have dedicated myself to being the most complete and up to date guitar store
in the world. This also of course costs money.
The more we sell the less we have to charge. So if
you like what this store is about, Tell your friends and support us by buying
all your guitars here. Currently my prices are low except on rare and
oddball items but I will be able to go even lower if my volume increases.
Furthermore:
Many companies have
forbidden me from posting my price guarantee on pages that are
associated directly with them. For example Taylor Guitars told me that "I could not post my
guaranteed lowest price on any of my Taylor Pages." They even
went so far as to get a court injunction from me listing even their list prices.
A
consumer should be warned that some companies will print highly inflated prices
to make the dealer look good when you are purchasing the product, Dealers
like this, so they tend to support companies who give them the high margins.
Mainstream brands almost always have inflated super high markups they need to do
this to make the dealer profitable so he can pay his bills to them. The one big
exception to that rule is Fender, They give everyone the same price and the
markup is the Standard music markup 1/2 price to the dealer and the dealer
usually gives 30% off list so effectively he makes 20%. If you can't make
20% it simply doesn't pay to carry the product, I believe 20% is a fair markup
for a mainstream pre sold product.
Some
small boutique companies only allow the dealer 20 to 30%. I remember back
in the early 80's I was the second ever Mesa Boogie dealer. They only
allowed us 15% and we had to absorb the freight within that, leaving us a
pitiful markup of only 9%. New York & California unintelligent consumers
actually pay that much tax on everything they buy. Unless they are smart enough
to buy mailorder!!! Small boutique guitar manufacturers can barely make ends
meet, They are so consumed in making their product better they usually end up
making what a ditch digger makes on an hourly basis. Most of these people do it
because they are truly passionate about guitars. I can build an Abstract
or a Quicksilver guitar and sell it for whatever it goes for or I could simply
sell a Jackson or a PRS guitar which are both good guitars and I could easily
make a bigger profit.
So remember, just because you don't see a price posted doesn't mean you
shouldn't feel free to to use my
guaranteed lowest price guarantee.
Some companies prevent us from even offering free freight. These
companies are trying to level the playing field for all their dealers. I agree
with what they are trying to do. If they didn't do that then no one would make
any money. Remember if no one makes money doing something, they just won't
do it.
For example.... What if everyone downloaded music from the internet,
and never bought the actual CD, Tape or Record. In that case, all the
record companies would cease to exist. The studio owners would all go out of
business, they could never afford to keep their doors open. The musicians
would be limited to home recording, eventually no one would care if their
records sold, and the entire industry would simply flush itself down the toilet.
Bye Bye music scene. (Nobody Wins)
So try to remember, we need to make money so we can keep bringing you all these extra cool guitars that no one else will
carry!!!
So don't beat us into the dirt too hard the next time you
want to buy a guitar.
Limited Editions
I cannot guarantee to beat prices on limited
editions.
In fact my prices on those may even be high (but I usually have them when nobody else
will).
I will beat any price that you are quoted. I can and will keep my prices lower than the competition. Except
on limited editions and one of a kind guitars.
Tell Me If you get a better price, and tell me from who!!!! Please don't feel embarrassed
or funny about using this service. How else will I know if other dealers are cheaper.
Solid Colors & Standard
Models
In the
case of solid color models or standard models like PRS, Parker, Gretsch, Jackson,
Gibson BC Rich, Rickenbacker,
& most Major Brands etc. I will always guarantee to beat any price.
Unusually Fine Tops
Sometimes, when
dealing with guitars like Centurion, PRS, Quicksilver, Gibson, JET, &
Gledura there are situations where the
figuring on the top is extra special. In a cases like these, I cannot always guarantee to
beat a price.
Back Orders
Sometimes companies like
Rickenbacker and/or PRS get into 18 month backorder
situations. When this happens I will not always guarantee to beat the price. However,
I still will guarantee to beat
the price if you are willing to order the item.
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