The Grand Poobah, The Big Cheese, A Living Legend In His Own Mind (just ask him, he'll tell ya).
A bit scattered, a bit fried, and a LOT burned out! The eye in the sky asleep at the keyboard,Ed is the Visionary, the idea man, the mover and the shaker. He gets so many creative ideas that he can barely keep up with the day-to-day operation of the business. He is always coming up with new innovative designs for guitars.
Ed demands perfection and is unhappy when a plan doesn't come together. His office can be quiet for 3 to 5 hours and all of a sudden he can get a bug up his ass, and then He bellows on the intercom for his minions.
Ed is a total workaholic and often works late into the night, burning the midnight oil, sometimes frustrated because there are not enough hours in a day. He is an intense individual who has a sharp sense of urgency. He is highly controversial on the net, mostly for his unforgiving opinions and nuclear-powered rants.